Digital Marketing

WP Website Lab is a full-service Holiday Florida Website Design Company & Digital Agency
blending strategy, design & technology to grow online businesses.

Proven Digital Marketing

That Works

Social Media

Create and implement strategic marketing plans that increase reach and authentic engagement. 

Content Creation

Generate new and relevant content for your website, blogs, and social media platforms to boost audience activity.

Pay Per Click

Ignite your sales funnel and see immediate traffic and results through pay-per-click advertising.

Search Engine Optimization

Utilize both on-page and off-page optimization to get your website at the top of all major search engine results.

Brand Care

Where our team becomes your team! Enjoy the full power of a design agency at your disposal on the regular.

Marketing Support

We are there for you every step of the way. Any questions anytime you can give our team a call we will be happy to assist. 

Service Questions

Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:

SEO
PPC
Analytics and conversion rate optimisation
Content creation and marketing
Social media
Email marketing
Marketing automation

SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO. On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google. It is obviously more technical than that, but we reckon these are good summaries.
PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it. It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
Do you only use Google AdWords? While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At 31, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few. We will help you find the correct advertising platform for what you’re trying to achieve.

Technique Questions

We have experience with and work with businesses of all sizes, from local companies and start-ups to national and multinational brands. We have experience of working with companies in all sorts of sectors, from software companies and insurers to local plumbers and photographers.
All our projects are completely bespoke, so it is difficult to give exact figures. At the moment we work with companies who have budgets ranging from a few hundred pounds per month to a few thousand. Rather than having a minimum amount, we adjust our strategies, volume of work and timescales based on the available budget. We can also adjust the approach we take depending on how much involvement our clients have. If you are happy to implement suggestions yourself (after a proper explanation), it will reduce the overall project cost. Furthermore, if you have a service we may have use for, we are happy to trade skills if possible.
Nobody can guarantee results in digital marketing as there are too many variables, especially with SEO, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce. Also, trust us when we tell you that we aren’t happy with results unless you are!
We don’t do account managers at WP Website Lab; all our clients have our direct contact details, including phone (landline and mobile), email and social networking accounts. What’s more, we can arrange regular calls and visits to make sure you’re always up-to-date with the project.

Testimonials

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